Ralph Lauren Black Label Women

Landing Page design for the Launch of Ralph Lauren Black Label. The Landing page features an interactive mood banner showing the ad campaign, fashion inspiration, and style question & answers relating to the latest fashion delivery. The mood banner is designed to give shoppers greater insight into the collection, such as how they might like to style their favorite items and incorporate unique pieces into their wardrobe. These editorial features are introduced on the brand landing page and follow the user as mood banners as they shop.

The essence of sleek, modern sophistication, Black Label features luxe fabrics and dramatic proportions.